The CEO & Founder, Srdjan Pavelic, started the business while attending

Iowa State University. He spun it out after college, receiving investment & securing critical Partnerships & Team Members.

​

Srdjan was inspired when studying Industrial Design at ISU and loosing a childhood friend in a tragic motorcycle accident. Srdjan's friend used to be a big B-Boy & would compete in Dance Competitions all over the state.

​

One of Srdjan's assignments a week after his loss was to write a 10 page paper on a new novel product. Instead of just writing the paper, Srdjan soldered together a prototype and made out of blue foam a custom housing.

​

Aloha was born. Inspiring us to be at the current stage we are in.